Automotive SEO is a digital marketing strategy that helps improve the visibility of car dealership websites on search engine result pages (SERPs). It includes on-page optimization, local SEO initiatives, structured data usage and other important SEO ranking factors.
What is SEO and how it works?
A well-designed website is one of the most effective ways to attract new customers and increase online sales. It’s also an excellent way to stay connected with existing customers and promote special offers or service updates.
Whether you’re an enterprise-level dealer or a small mom-and-pop shop, your dealership needs a strong digital marketing strategy to compete against the larger players in your market. A robust automotive seo campaign will help your dealership rank above your competitors and drive more leads, sales and referrals.
The most common mistake that dealers and businesses make with their digital marketing is forgetting about SEO! Getting it right is crucial, but it takes time and effort.
Keyword Research is the process of identifying keywords and keyword variations that will be used to drive traffic to your dealership’s website. It involves finding keywords that will have the highest volume of searches and are relevant to your target audience.
A successful automotive SEO strategy is a combination of content creation and keyword focus. It also involves optimizing your web pages and content for Google algorithms, creating an appealing user experience, promoting your dealership on social media and engaging with reviews.
The first thing we’ll do is analyze your dealership’s competition and the keywords they’re targeting. We’ll use this information to develop a strategic plan for your dealership. Then, we’ll work to improve your SEO rankings by implementing on-page optimizations and other strategies designed to give you the competitive edge you need.