When a business scents their brand, it is more than just an aesthetic decision. Scents are able to trigger emotional connections with customers that can be very effective in building brand loyalty and increasing conversions. When executed correctly, it’s a powerful tool for small businesses looking to compete in the ever-evolving world of marketing.Go here: zaluti.com
The Secret of Scent Marketing
The secret behind it all is the way in which smell works in the brain. Sight and sound are processed in the analytical part of the brain while scents work directly with the limbic system, triggering emotions and memories. The instantaneous connection to the brain makes scent a very effective marketing strategy for brands looking to create an unforgettable experience with their consumers.
Scents can convey a sense of luxury or authenticity, for example, when Pottery Barn and Yankee Candle scent their stores, they are creating a feeling of warmth and comfort for the customer that sets them apart from competitors. Similarly, when a beauty brand uses the light scent of cardamom and frankincense, customers perceive that product to be higher quality.
Some companies have even seen a major boost in sales when they utilize scenting. Nike has found that the use of a signature scent can increase conversions up to 80% and a gas station saw their coffee sales skyrocket by 300% after they started wafting a fresh, clean aroma into the air. However, the art of crafting a scent that is synonymous with a brand is still a delicate one. It is important for businesses to stay away from using scents that are too strong or may cause an allergic reaction in their consumers.…